URB-E Rose Parade Parking Tips

Posted by Brad King on

Rose Parade logoIt’s no surprise that Rose Parade season is our favorite time of year here at URB-E. Our shop is right on the parade route, and we’ll be here all night celebrating. What could possibly be better than ringing in a New Year with flowers, floats, football, and awesome Pasadena weather? But while the sun will definitely be shining, there’s still one thing that rains on our parades: parking. Pasadena is a small city, and several of the main thoroughfares close down on New Year’s Day to accommodate the parade. Add that to thousands of spectators trying to get close to the route, and you have a total traffic nightmare. Since transportation is our strong point, we put together some URB-E Rose Parade parking tips to help your New Year stay as sunny as possible.

Avoid the Parade Route at all costs

For a map of the 5.5 mile parade route and related street closures, look at the City of Pasadena Department of Transportation’s Map. The parade begins at 8:00 am, but a number of streets will be barricaded as early as 5:00 am. Before you go anywhere in Pasadena on January 1st, double check your route.

Bring your URB-E and ride Metro

Metro is a great option for getting to the route car-free. The night of December 31st, Metro will be running the Red, Purple, Gold and Orange lines for 24 hours. From 5:00 am to 9:00 pm on January 1st, the Gold Line will have trains to and from Pasadena every 7-8 minutes. The parade route is a short walk (or URB-E!) from the Memorial Park, Lake, Allen and Del Mar exits. Visit www.metro.net for more information on parade day services.

Park overnight in your car or RV

For the energetic and festive, camping out on the parade route is a blast. Overnight parking permits for cars and RVs need to be reserved in advance, which can be done through the Sharp Seating website or via LAZ Parking at 626-578-1705. Additional overnight RV parking is available in Brookside Park at the Rose Bowl Stadium leading up to the parade. Space is limited and rates are based on date of arrival: $600 for December 28th, $500 for December 29th, $400 for December 30th, $300 for December 31st, and $200 for January 1st. For more information, visit www.tournamentofroses.com/gamedaycentral. URB-E is a great way to travel around town once you’ve parked your main ride. Traffic will be a nightmare, but an URB-E or two fit comfortably in your RV and unfold when you need them to zip past waiting cars. Pasadena’s a city worth exploring, and URB-E is one of the best ways to take advantage of all it has to offer!

Parade day parking near the route

If you must drive to the parade route on New Year’s Day, there are a number of lots in Old Town Pasadena that will be open on a first-come, first-served basis. You can find a map of these lots here. These lots fill up, so arrive early and bring your URB-E so you can stay mobile without your car! Good news! Pasadena has a Holiday Overnight Parking Citation Moratorium, which means that from December 23rd to January 3rd, the city will NOT ticket vehicles legally parked on the street between 2 am and 6 am. Overnight citations will begin again on January 4th at 2 am.

Other important information

Dress warmly! Yes, even California gets cold at night, and you don’t want to be unprepared when the temperature drops to the 30s. The URB-E shop is located at 235 Colorado Blvd and will be open New Year’s Eve and part of New Year’s Day. Come take a test ride with us and join in the festivities! We can’t wait to celebrate with you! For parade programs and more information about parade day transportation, visit www.tournamentofroses.com/rose-parade/parade-day-guide