Last week, URB-E visited Austin for the world renowned innovation and music festival South by Southwest. During the festival, the streets of downtown Austin are flooded with people going from one venue to another, and this year the URB-E took over the city as the easiest way for visitors, sales teams, and artists alike to get around town. Amazon Launchpad, LUXE Valet, WeWork, and the W and Driskill hotels all used URB-E to get around, and festival goers couldn’t buy URB-Es fast enough. The reaction to URB-E was overwhelming; we felt like celebrities! Everywhere URB-E rode, people on the street cried out “URB-E!” behind us. Visitors stopped us for test rides at every corner and almost always ended their ride asking, “Where can I get one?” Here’s a recap of our SXSW activities, from parties to test rides to business partnerships. URB-E was all over the map, strutting its awesome stuff as the ultimate festival vehicle.
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